Social Media Marketing 101
In business marketing, it is important to ask yourself, “Would I want someone to do this to me?” When I started my first business, I learned this first hand. I would be walking down the street, and see someone coming towards me with a flyer, and I would think to myself, “Great, another one!” I would kindly smile, take the flyer, pretend to be interested, and then at the next corner toss it. That same weekend, I just printed about 1000 copies of a flyer that was to be handed out by a new door to door sales team that I hired. I wanted the city to know about my new business, so I sent out these incredibly talented sales professionals to market my business on the streets. Guess what happened? Nothing! I was so blinded at the time, and could not figure out why these talented sales professionals could not market my new business. I thought, “There must be something wrong with their skills,” so I cleaned house and hired more. I did this several times over the course of my first six months in business, until one day when I was reading the Bible, I remembered that you should do unto others as you would want done unto you. I remembered this as a Sunday School lesson, but never put the concept into my business marketing techniques. I changed my strategies, and instantly saw results.