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Blog
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  • open panel

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Heather Stone Heather is Admin/Chief Moderator at BizSugar and maintains the BizSugar blog, writes the Contributor of the Week and other blog posts, and manages the moderation team, …

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How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized social media ads ... Read More

 

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