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Social Media Marketing
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Archive for ‘Social Media Marketing’


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New LinkedIn Remarketing Capabilities: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the unique ability to ... Read More

 

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Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners ... Read More

 

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How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. How to Create a Social ... Read More

 

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5 Tools to Measure Instagram Hashtag Performance

Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. 5 Tools to Measure Instagram Hashtag Performance by Krista Wiltbank on ... Read More

 

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Twitter Video: How to Create Engaging Video Content

Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to use video on ... Read More

 

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Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook campaigns. How to Use ... Read More

 

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Facebook Debuts Augmented Reality Camera: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this ... Read More

 

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Facebook for Local Business: Creative Ways to Grow

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How to Conduct a Social Media Audit

Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. How to Conduct a Social Media Audit by Ana Gotter on Social Media ... Read More

 

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How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. How to Create Ads in Instagram Stories: Your Guide to Instagram ... Read More

 

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